A lot of online merchants struggle to make their E-Commerce sales even after spending tons of money and doing everything that is necessary. It is estimated that 90% of E-Commerce businesses fail within four months of their inception, which is considerably high when compared to businesses offline.
To run a successful E-Commerce business, apart from offering the best quality products and services to your customers, you have to invest in a good E-Commerce strategy to exceed your expectations. We have curated a list of ways that can help you attract your prospective clients, increase your conversions and boost your E-Commerce sales without spending a lot of money. Check out the list down below.
- Use Social media to promote your brand
- Invest in a good website design.
- Sell to other retailers both online and offline.
- Sponsor influencers on platforms like YouTube, Instagram etc.
- Use interesting blogs and tweets to attract customers.
- Interact with people on social media like Facebook and LinkedIn.
- Frequently create contests and giveaways.
- Use surveys and polls to increase conversions.
- Focus on building long-term relationships with customers.
- Make schedules to post on your social media accounts.
- Promote affiliate marketing.
- Add value to your products and services
Use Social media to promote your brand
This is a fool-proof strategy to boost your E-Commerce sales efficiently and more consistently. All you need to do is to create a tasteful profile/pages that can properly represent your brand on various social media platforms like Facebook, Instagram and Pinterest. You can also make trending videos on YouTube and TikTok which will help you reach as many people as possible.
These apps and sites offer a creative solution to engage with your prospective customers, interact with more people from all around the world. The more people you reach online, the more potential customers you will gain for your E-Commerce business.
Invest in a good website design.
There are various E-Commerce websites online that could be selling the same products and services as you but what could keep you among the top is a beautiful website that perfectly speaks your brand. Most importantly, you need a responsive website interface that is easy to navigate and easier to understand.
To reel in your prospective customers and to boost your E-Commerce sales, you can use Comparison shopping engines, informative blogs, live chat and newsletters.
Sell to other retailers both online and offline.
If you completely focus on selling them to your individual customers directly, you may lose sight of the big picture i.e., Making more sales. In order to properly benefit from selling your products and to boost your E-Commerce sales exponentially, you may have to wholesale them to retailers and shops or list them on other websites like Etsy, Amazon and Flipkart. Like we discussed earlier, the goal is to reach more people until you create a name for your brand.
Sponsor influencers on platforms like YouTube, Instagram etc.
Marketing is now being revolutionized by a more personal approach where social media influencers share their personal stories and make an impact on their followers. They are trying to create more value for their online community by sharing useful and engaging content which indeed is revolutionizing other aspects of digital marketing.
Well-known international brands are now invested in social media marketing and are recruiting top influencers to market their products and successfully boost their E-Commerce sales. If you want to create a loyal customer base, influencer marketing is the way!
Use interesting blogs and tweets to attract customers.
People online are always looking for something interesting, informative and entertaining. If you can provide such content to your customers, you can retain a lot of them and may easily get more referrals. The simple way to excel in any business is by constantly interacting with existing customers through blog posts, social media posts and tweets.
Interact with people on social media like Facebook and LinkedIn.
Now you know the importance of retaining existing customers to boost your E-Commerce sales, but how to target prospective customers? even for this question, social media marketing is the answer. You need to actively promote your brand on social media sites. If you are looking for someone to retail your products and services, LinkedIn and Facebook are a good place to start. Gone are the days of cold-messaging online but through such platforms, you can properly approach professionals that may help you achieve your business targets.
Frequently create contests and giveaways.
Does anyone like anything more than receiving giveaways from their favorite brands? We don’t think so too. This is an approach actively used by Social media marketers and influencers to promote their products and services online. You can simply ask them some questions about your brand or ask them to tag some friends to your posts, and randomly choose winners from the list. This way you can reach more people and simultaneously create some awareness of your products.
Use surveys and polls to increase conversions.
Another thing internet and Social media users like is to answer questions for surveys and polls. There is some satisfaction about giving your opinion about something; be it the kind of products or services that are expected from you or their feedback and reviews about your products. This kind of interaction helps to create brand awareness and boost your E-Commerce sales.
Focus on building long-term relationships with customers.
This strategy is pretty much self-explanatory. Don’t completely focus on sales, instead focus on creating a loyal client base for your brand. If they trust your brand, there is a great chance that they will share it with their friends and family. To efficiently boost your E-Commerce sales, always keep your customers engaged and informed.
Make schedules to post on your social media accounts.
The importance of the proper usage of social media marketing to boost your E-Commerce sales, cannot be stressed enough. We live in a chaotic world but one thing social media users expect from their influencers is certainty and a well-organized posting schedule. People around the world show different patterns when it comes to using various social media platforms. Once you find your target audience, focus on their activity and presence online and prepare a social media posting schedule for various platforms.
Promote affiliate marketing.
You can share a lot of your burden by providing affiliate marketing to the influencers that you sponsor or to retailers that can make sales for you. By providing a percentage of commission on every sale they make, you are giving them an opportunity to earn all while directly benefiting yourself. You can easily boost your E-Commerce sales and create brand awareness through affiliate marketing.
Add value to your products and services
So far, we’ve discussed how to gain and retain customers online using various digital marketing strategies, but the most important strategy is to provide affordable, exclusive and value-added services and goods that can compete with the best in the industry. Also, once in while providing offers and clearance sales to your customers.
To know more about effective ways to boost your E-Commerce sales and other Digital marketing strategies, contact Morkiz Digital Solutions at +91 7982163649.